Basic understanding of machine learning and software development
• Understanding the challenges and being able to avoid potential pitfalls when building and rolling out machine learning solutions,
• Being aware of the issues and potential approaches to automate and stabilize the long-term operation of the machine learning solution
Frank Rosenthal is Senior Data Scientist in the Global Data Science unit of GfK. He is leading the development and rollout of machine learning based components to optimize and automate GfK's point-of-sale data production process. He specializes in machine learning and data management.
Laura Hoyden is working as Data Scientist in the Global Data Science unit of GfK. Having a profound statistical education, she is using machine learning techniques to increase efficiency and automate text classification processes in daily routines at GfK. In addition, she is focusing on fostering research collaboration and the integration in the overall process landscape.